Marketing Communications refers to the use of different marketing channels and tools in combination. Marketing communication channels focus on any way a business communicates a message to its desired market, or the market in general.
The way you communicate with your audience dictates the impression you make on your audience.
Communication process refers to the interchange of information between two or more people. For the communication to triumph, both the parties must be able to exchange and understand the information. If the flow of information is obstructed or hindered for some reason, the communication process fails.
Advertising communication can be defined as a perception process of the source, a message, a communication channel, and a receiver.
Advertising communication includes:
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Any material published using any medium or activity undertaken by or on behalf of the advertiser over which the advertiser has minimal control.
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Something that attracts the attention of the public in a way to promote directly or indirectly a product or a service.
THINK OUTSIDE OF THE BOX
The main difference between ad design and regular mainstream artwork is that advertising art must be designed to reach and compel the target audience to do something or take action. To do this, you must be more than just talented in the art of creative design – you must also understand marketing and how to promote products and services through visual communication.